The Benefits of Screen Printing
Whether you are a seasoned veteran of the custom apparel world or are brand new to the industry, screen printing remains one of the most effective tools for creating striking promotional designs. The process involves applying ink or paint to a sheet of material using a stencil-like device that is a mesh screen (traditionally silk, but nowadays synthetic) backed by a light-sensitive emulsion. The screen is then exposed to a special light that removes the parts of the image not covered by the emulsion, leaving open spaces where the ink will be applied.
The screen printing technique is versatile and can be used on a wide range of materials including paper, fabric, or even metals like hats and t-shirts. It is also highly cost-effective when done in bulk. A professional printer will typically be able to produce multiple shirts at once, which allows for large discounts to be offered to customers.
One of the biggest benefits of screen printing is that it can be used to print colors that may not be available in other types of printing. However, it is important to note that the print method does not work well with CMYK color, so it is essential to ensure your design only uses spot colors. If you have a design that contains CMYK elements, it is a good idea to supply the printer with a printed proof of the finished product so they can match the colors as closely as possible.
The art of screen printing was brought to the forefront of popular culture during the Pop Art movement in the 1960’s. Artists like Andy Warhol made a name for themselves by producing images based on popular culture and icons that challenged traditional notions of what constitutes “art.” Today, there are many talented artists who use the screen printing technique to create stunning works that stand out from the rest.
Screen printing is an ideal way to promote a business, organization, or event. It is an inexpensive and effective marketing tool that will help to get the word out and attract more potential customers. A company that specializes in screen printing will be able to provide a variety of different options, including customized t-shirts and other clothing items that can be worn by employees or handed out as promotional material.
If you are interested in learning more about the benefits of screen printing or would like to talk with a designer, contact a Salt Lake City screen printing company. A team of experts is ready to answer your questions and provide you with the information you need to make an informed decision about this unique and valuable advertising medium. We offer a variety of printing services, including screen printing, embroidery, and digital printing.